Meet the Man behind LUMINA BRAND
Fahim Ullah Founder and CEO
The origin of idea:
Fahim Ullah, a visionary Young man from Chitral, conceived the idea of reviving the traditional craftsmanship of Khyber Pakhtunkhwa. As the founder of Lumina he took the lead in bringing back to life the region's rich cultural heritage. With a deep love for Pakistan and Khyber Pakhtunkhwa, Fahim Ullah worked tirelessly to gather local artisans, provide them with resources and training, and empower them to showcase their skills. He burned the midnight oil to create an e-commerce platform that would exhibit the artisans' exquisite handmade artifacts, crafted with love and dedication. Lumina, Fahim Ullah aims to not only preserve the region's traditional craftsmanship but also to boost the local economy and provide a platform for artisans to thrive.
The Brand - Crafting Legacy, Woven with Tradition.
In the rugged yet majestic North PK, our ancestors left an indelible mark through their timeless crafts. At Lumina, we weave their stories into every thread, honoring the heritage of resilience and community.
The name Lumina pays homage to the Northern landscape and the traditions that shaped it. Like the sturdy pine trees that dot our horizon, our brand represents strength, quality, and endurance.
For generations, our forebears passed down their craftsmanship, instilling values of modesty, respect, and honor. At Lumina , we bridge past and present, evolving these artisanal techniques through:
✅ Finest materials, sourced locally and sustainably
✅ Meticulous methods, honed by skilled artisans
✅ Timeless designs, infused with modern elegance
Lumina Mission
Our mission is to preserve the North's cultural legacy, transforming traditional craftsmanship into iconic, handcrafted pieces:
✅ Hand-knitted woolens, inspired by ancestral patterns
✅ Hand-carved woodwork, reflecting Indigenous symbolism
✅ Artisanal textiles, woven with heritage fibers.
Lumina Message
✅ Embrace the North's timeless legacy, crafted with love
✅ Where tradition meets elegance, Lumina craftsmanship shines
✅ Wear your heritage with pride, handcrafted in the North
